Efficient communication strategies are essential in today’s world for most companies to succeed, and advertising spending is big chunk of many of their budgets. Making the most out of every campaign is the key to make advertising one of your company’s most profitable investments.
Inverence develops Bayesian time-series models, with complexity and accuracy levels that allow for an outstanding balance between detailed interpretation and forecasting capabilities, to capture the impact that every marketing action will produce on your business. Our proposal is a complete optimization of your marketing activity in all dimensions (campaign distribution, mix of media channels, brand image, product mix, qualitative TV execution…) generating results that will significantly impact your company’s bottomline.
Contact us to learn more about our Marketing Models.